Fishbowl 2
Even back in 2005, CD sales had already been dwindling and mp3 players led by the iPod was clearly changing the way people listen to music. Not only that, the iPod was also changing the way people store their music. Apple's strategy was to have the Mac as the media hub and the iPod as and extension device for consumption. However, given the high capacity and the convenience of portability of the iPod, it's natural for user to use it as though its the main media device. It's as if the iPod is a high capacity CD with music playing capability built-in.
Based on this observation, it made sense that there should no longer be a dedicated home appliance that plays music. Instead, homes should only be equipped with speakers that would deliver sound from devices with music playing capabilities. In addition, speakers should have Wi-Fi or Bluetooth wireless connectivity to allow users to easily switch from multiple devices.
