Kare Angels
Innovative Matching Platform for Caregiving Services
CHALLENGE
With so many existing online shopping apps in the market, PRESSIE is trying to make a change. A need of a strong brand image to encourage people to share positive energy with gratitude, fun, and caring. The idea of gifting is good, but there are often some barriers that make this hard for everyday life. During user research, we found that people are rather too busy, too shy, forgot the date, or even could not find the right gifts. People want to do it fun and easy, what's more, they want the perfect gifts!
BUILDING THE BRAND
iPhone App Creative Direction
Start from building wireframe and flow, we make sure to give users a new experience on sending gifts. Storytelling is a big part of PRESSIE, at the same time to create a layout that is flexible for all kinds of products and service.
PROJECT SCOPE
- Identifying Customer Persona
- Branding Strategy
- Identity Design
- Brand Guideline
- App Wireframing and Prototyping
- Creative Direction